Responsive Design

responsive design

Responsive website design is a way to create a site with optimal viewing experience for the user. Responsive design covers a wide range of devices, including mobile phones, tablets, laptops and desktop computers.

What can an IOCEA responsive design do for you?

There are so many different versions and sizes of screen that it’s near impossible to create and maintain a site for each one. If you're not able to support user devices, if your site doesn't display correctly or doesn't allow the user to use the site then it is potential customers lost. Using a responsive website allows you to have a site that is styled to look great in different devices and each has the correct information without having to change many pages for different sites. You are providing the same great experience no matter what device is used to view the site.

A responsive design can hugely improve the look and feel of your website as well as keeping up to date with the latest website technology. The layout and content can be modified to make the most of each view. For example, you can hide text and images or make images half width on large view and full width on xsmall view.

Google also prefers responsive design websites. They are more efficient for Google bots to crawl and index because the site has one URL and the same HTML across all devices whereas having different sites for different devices means Google has to crawl multiple sites with the same content. Not using a responsive site could harm your SEO and Google ranking. IOCEA can offer you advice for your website to make it more SEO friendly as well as providing you with a responsive site using best practices within the industry.

What does responsive design mean?

The responsive layout will adapt content depending on the viewport (screen size) of the device visiting the site and will further respond to size changes for example changing the browser size or tilting the device between portrait and landscape. It will optimise a user’s browsing experience by creating a flexible and responsive web page, optimised for the device that is accessing it.

Increasing your reach to tablet and mobile audiences

A lot of websites will redirect users to a device specific site, however responsive design means you have one site implemented across devices.

Increase sales and conversion rates

Consistent user experience has a positive impact on your conversion rates. This is because users are familiar with navigation, layout and the site across devices.

Consolidate your analytics and reporting

A single responsive site means that you won’t have to track user journeys, conversion paths, funnels and redirections between your different sites. All reporting and analytical data is now in one account.

Increase your visibility in search engines

Responsive Design means you can manage one website with a single set of hypertext links; therefore reducing the time spent maintaining your site. This allows you to focus on a single consolidated Search Engine Optimisation (SEO) strategy.

Save time and cost on mobile development

Having a responsive design benefits you as it takes less time to create the responsive site, than creating a desktop site and an additional mobile site and tablet sites.

Save time and cost on mobile development

Having a responsive design benefits you as it takes less time to create the responsive site, than creating a desktop site and an additional mobile site and tablet sites.

Enhance user's offline browsing experience

Responsive design allows you to deliver quality content to your users across devices, the offline browsing capabilities of HTML5 mean that sites can be easily accessed 'on the go'.

With the increase in Tablet sales and smartphone device use exploding, responsive design is key to keeping up ahead of your competitors and establishing market share. If you would like to speak to us further about how we can assist you, please contact us.

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